What the hell does coffee have to do with building a cultural engine? Good question, though I don't appreciate your tone. Coffee is global, it's from the earth, and it's the juice that gets the people going. That keeps you burning the midnight oil. That awakens you from your early morning slumber to do the thing. It also makes you pee a lot.

We want to be there with you as you work to explore and shape that Americana myth. Wherever you are. So coffee was the natural place to start for this peculiar merchant company. We will select fun and interesting coffees and sell at an affordable price to make sure you get the good shit in your cup.

But, we're not a coffee company - we envision coffee to simply be the door into Steady Company. For now, coffee subscribers will get dedicated access to the SCo cosmos so if you're digging the beans then consider signing up for a subscription. Up to you.